How Startups Are Gaining Through Social Media?
Instagram – 400+ Million Users
Twitter – 316+ Million Active Users
Facebook – 1.55 Billion Monthly Active Users
Surprised? Well, need not to! This is actually true. Today, 9 Out of 10 is active on social media platforms hence it becomes an easier way to target the audience for your business. When it comes to the growing business, only two things are on focus- One How’s the quality of your product? Two, how you are working with social media marketing? If you are good at both these fundamentals, then it’s easier to make a unique place in the business world or we can say, you can make your “BRAND” in the cut-throat business. However, it is not possible to generate leads for your business until you have a Facebook marketing company by your side.
Always remember, Bad Marketing can kill your quality products. Hence beclear with your brand strategies so that you can attain maximum profits. Let’s dive in the sea of marketing techniques that tells how Startup are leading the path of success –
They have Unbeatable Social Media Marketing Plans!
Today, most of the startup clear with a fact that if they want to stay at top of success, then it is essential to set goals first. They actively following S.M.A.R.T – Specific, Measurable, Attainable, Relevant, and Time-Bound approach so that their business only experience growth in the future. For them, “why” is the word for business expansion. They keep on exploring advanced strategies so that they can be counted as No.1 Company in the market.Also, they don’t hesitate to hire a Facebook Marketing company for brand promotion.
Never Underestimated The Power of Content Marketing!
A Sharp and Intellect Start-up owner understands that it’s pivotal to look upon content marketing strategies. They know it’s not about lengthy articles or blogs, it’s about quality content. Apart from high-quality content, they also consider other factors in between the content to raise engagement of users like usage of videos, Infographics, quotes, quizzes, gifs, memes and so forth.
Let’s Go Through Some Case Studies!
# Case Study 1 -Are you aware of the company Pandora? Probably not! Well, this is the jewelry company that wanted to boost brand awareness in the German market during the year 2017. At that time, they were testing whether video ads can help in their business just like facebook ad formats or not. They started the experiment and by working with Facebook, they made their commercial ad for the brand. That advertisement was clipped to 15 sec that showed that a woman received a Pandora necklace from her partner. It was shown on in-stream video ad and newsfeeds to engage audience between the ages of 18-50.
Results –Video was emotional, memorable and persuasive hence leave a great impact on the minds of people. That video successfully lifted the sentiments of the brand and it increased the favorability score. It comes up with a 61% lift in purchases and an increase of 42% in new buyers. Hence, you can say this platform worked greatly for their business.
# Case Study 2- Let’s proceed further with another brand name Rock & Roll Hall of Fame, a HubSpot customer. This company wanted to boost the awareness of its brand and wanted to get increase ticket purchases to the museum. Since they always used conventional techniques, hence didn’t receive that much good response they were expecting. Lastly, they decide to do some experiments. They implemented a messaging strategy on the official business page of Hall of Fame.
From that business page, users clicked the Get Started button to start with a chat with a hall of fame. This strategy worked great and through social media chat, the managers easily resolved queries of customers. Also, they gave clear information on events, venue pricing, promotions, activities of surrounding areas and so forth.
Results- From this messenger launch, they gained the audience size by 81% and from the sales prospects, it increased by 12%. Owners of this company claimed that this featured idea was so successful that they even received approximately 54 messages after the event. Isn’t that amazing? Well, it is! And it all happened due to the power of social media platforms.
Now, the sum and substance of the matter – Social Media marketing strategies are essential for business growth. And, this can be only possible if you are active in marketing tactics. Today, startups know very well how social platforms can help in their business; hence follow progressive tricks to influence their customers. If you haven’t started, then go ahead and experience fruitful changes. Otherwise, you will not compete with your competitors. At Enqodle, you can communicate with experienced professionals who are known for using outstanding strategies for brand promotion. So, without wasting a single minute, contact the best Digital marketing agency in Dwarka!
